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Keeping Innovation Moving Forward During Change - an Interview with Bernadette Berger, Director of Innovation at Alaska Airlines

creativity innovation learning practice resilience Jul 15, 2025

In this captivating Fearless Female Leadership interview, I sat down with Bernadette Berger, Director of Innovation at Alaska Airlines, to explore what it truly means to drive innovation in a time of massive change. From her early career rejections to becoming a leader shaping the future of air travel, Bernadette's story is a powerful reminder of the courage it takes to keep showing up—and the vision it takes to build what doesn’t exist yet.

Bernadette's path began in industrial design, not aviation, and after 29 job interview rejections, she finally broke through with Teague—Boeing’s premier aircraft design partner. There, she spent over a decade experimenting, learning new skills, and eventually helping design next-gen aircraft interiors and experiences. Her innovation philosophy? Don’t aim to fix everything at once—ask what would need to be true to solve the problem at hand.

Now at Alaska Airlines, Bernadette leads innovation across the organization, helping unify cross-functional tea...

Want to Think2Win? Here's How to Start...

affirmations limitations practice talent think2win thinkup app Dec 15, 2017

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Thanks for watching the last video on How to "Level-Up.”

I honor you/your team's desire to learn how to be world-class especially in moments that matter most to you.

I’d like to share something with you that many people do not know.

You are talented enough to be amazing at whatever is important to you. You see, it’s proven in science that it’s NOT talent that makes people great (Talent is Overrated, Geoff Colvin). It's your mindset and focused practice that will move the needle.

You will have an opportunity to learn HOW to practice as well as the mindset required to be your best. Guess what? This will not only affect you. It will affect those you serve as a role model for AND those you influence.

I know how you might feel. “I am not training for a national athletic event” or “I am not on my way to be in the top 1% of any endeavor.”

Here’s the thing. We tend to be happier when we are doing our best. Whatever you have coming up or whatever...

3 Tips for You to Be World-Class in What's Important to YOU

expert mental representations practice world-class Jun 06, 2017

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It is a common misconception that ‘either you have it or you don’t’. In other words, either you are good at math or you are not. You are talented at one sport but not at another. You are a follower and not a leader etc.

Here’s something that most people do not know!

There is no scientific proof that, even if one excels as a young person, that ‘talent’ is an indicator of whether or not you can become an expert. Sure, if you are 5’2” male, it may be difficult to play basketball at a high level (but not impossible!). All things considered, YOU are capable of much more than you think regardless if you have ‘talent’ or not. There’s one thing you can start doing now that will help you to be world-class in what’s important to you: Deliberate Practice. Anders Ericsson has spent decades researching this very topic and has written an entire book on deliberate practice, Peak.

Here are the most important take aways that you can implement now: