Latest Blog Article: Pro's, Con's and Profitability of Being Virtual First - an Interview with Jessica Bacher

Podcast Episode #85: "How to Be a Differentiated and Consistent Brand" - an Interview with Amy Protexter

brand co-creation reinvent Mar 25, 2021

How to Be a Differentiated and Consistent Brand

In case you missed my LIVE interview with the remarkable Amy Protexter (Senior Vice President of Marketing, Insight), here are a few of the wisdom gems she shared:

  • It’s important to reinvent ourselves to stay relevant to the marketplace and to our clients.
  • Using strategic acquisitions to build upon some of the organic capabilities with additional services capabilities.
  • The brand is something that is a living and organic thing that kind of changes, just like your career.
  • Co-creation is a powerful tool to forward movement. Having a group of people with different perspectives will allow you to create something incredible.
  • Find your voice and speak up with your ideas, and be willing to bring difficult feedback to the table for other leaders to hear.
  • Self-talk really matters, what you tell yourself really matters. It’s important to find the voice that tells you to keep going.

To be notified for future interviews be sure to...

Continue Reading...

97% Complete

Get Our Most Current Mental Toughness Articles, Tips, Tools, Videos and More! 

Emailed directly to you each week ... and all FREE!