Latest Podcast: “Empowering Your Team to Deliver Technology Solutions On Time” - an Interview with Calline Sanchez, VP of Global Service & Solution Planning, IBM

Podcast Episode #85: "How to Be a Differentiated and Consistent Brand" - an Interview with Amy Protexter

brand co-creation reinvent Mar 25, 2021

How to Be a Differentiated and Consistent Brand

In case you missed my LIVE interview with the remarkable Amy Protexter (Senior Vice President of Marketing, Insight), here are a few of the wisdom gems she shared:

  • It’s important to reinvent ourselves to stay relevant to the marketplace and to our clients.
  • Using strategic acquisitions to build upon some of the organic capabilities with additional services capabilities.
  • The brand is something that is a living and organic thing that kind of changes, just like your career.
  • Co-creation is a powerful tool to forward movement. Having a group of people with different perspectives will allow you to create something incredible.
  • Find your voice and speak up with your ideas, and be willing to bring difficult feedback to the table for other leaders to hear.
  • Self-talk really matters, what you tell yourself really matters. It’s important to find the voice that tells you to keep going.

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