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Podcast Episode #85: "How to Be a Differentiated and Consistent Brand" - an Interview with Amy Protexter

brand co-creation reinvent Mar 25, 2021

How to Be a Differentiated and Consistent Brand

In case you missed my LIVE interview with the remarkable Amy Protexter (Senior Vice President of Marketing, Insight), here are a few of the wisdom gems she shared:

  • It’s important to reinvent ourselves to stay relevant to the marketplace and to our clients.
  • Using strategic acquisitions to build upon some of the organic capabilities with additional services capabilities.
  • The brand is something that is a living and organic thing that kind of cha
  • ...
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