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Building Your Authentic Brand - an Interview with Cheryl Cook

 

In case you missed my interview with the incredible Cheryl Cook, Senior Vice President at Dell Technology, here are some key takeaways, or you can watch the entire interview above:

  • Embracing Challenges and Risks: Moving across the country at 21, Cheryl’s career is a testament to the growth that comes from stepping out of one’s comfort zone and embracing new challenges.
  • Navigating the Zigzag Path to Success: Her path to becoming a Senior Vice President was a series of opportunities and lessons, highlighting the importance of being open to new experiences.
  • Courage Over Fear: A key element in Cheryl’s success has been recognizing fear and choosing to move forward regardless, a trait essential for effective leadership.
  • Authenticity in Personal Branding: Cheryl stresses the importance of authenticity in building trust and credibility, crucial for establishing strong professional relationships.
  • Trusting Your Instincts: Cheryl advises trusting your gut, especially when...
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3 Steps to Courageous Allyship

3 Steps to Courageous Allyship

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Often times growth, progress and change require risk. 

When an Olympic hopeful in equestrian show-jumping decides to play all out, she may decide to cut inside a jump to shave off precious time from the clock rather than choose a safer route to allow more time to get her horse balanced and straight. 

If she plays all out, she takes a big risk. 

Her horse may not be as able to clear the fence therefore taking down a rail and incur 4 or more faults. This would likely knock her out of qualifying for the Olympic team. 

Growing and progressing in her sport will require her to take these types of risks.

The reward? Clearing the jump and proving that her sex, age and experience are good enough to contribute to the Olympic team, therefore creating a ripple effect, inspiring other young riders to work hard and take strategic chances as well. 

Being a courageous ally requires risk as well. 

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