The 4 Step Sequence of a āBig Askā ... How to Gain Buy-In Without Pushing
One of the questions Iām asked frequently, whether Iām leading a mastermind cohort, working one on one with clients, or speaking from a stage, is this:
āWhat is the successful sequence of making a ābig askā and receiving buy-in?ā
And this applies internally ... asking for new scope, a title, compensation, or resources.
It also applies externally ... asking a client to commit, expand, renew, or say yes to a bigger engagement.
Most people think the ask is the moment that matters most.
Itās not.
The āaskā is the fourth step.
If you want buy-in, you need the right sequence ... because the sequence is what makes the ask feel like a solution, not a request for the other to give something up.
So, the next time you commit to making a big ask, consider the following:
Step 1: Build a Trust and Safety Runway
Before you ask for anything, itās important to build a trust and safety runway.
Not trust that you can get something done or competence trust.
Explicit communication that demonstr...
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