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Own Your Story, Elevate Your Impact and Visibility - an Interview with Erika Irby, Director, GTM Small Medium and Corporate Business, Americas at Microsoft

impact leadership story visibility May 28, 2025

In the latest Fearless Female Leadership interview, I had the absolute pleasure of sitting down with Erika Irby, the Director, GTM Small Medium and Corporate Business, Americas at Microsoft, to explore how embracing your personal story can fuel your professional impact. Erika's energy, authenticity, and strategic insight lit up the conversation as we discussed storytelling, visibility, and fearless leadership—especially as women in tech.

Erika’s leadership journey began early—at just 17, she chose to stay behind and start college while her military family moved overseas. That moment, powered by grit and independence, set the tone for her lifelong mantra: "I will figure it out." Erika’s resilience, her trust in the universe, and her ability to turn obstacles into growth moments have shaped an inspiring career across education, tech, and executive leadership.

We also dug into the challenges women face with visibility, self-advocacy, and storytelling—especially in corporate environments. Erika emphasized the power of proactively sharing wins, creating a “walking deck” of your professional narrative, and boldly reaching out to people who can open new doors. Her message? Stop waiting. Own your story. Be strategic. Be seen.

Key takeaways from the interview:

0:01:15 – Erika’s early independence—staying in the U.S. while her family moved abroad—instilled a lifelong sense of self-reliance and adaptability.
0:02:25 – Her two personal mantras: “The universe provides” and “I will figure it out.” These guide her through both triumphs and setbacks.
0:04:02 – Even when things fall apart—like losing a job or a relationship—there’s purpose in the pain. Stay open to the redirection.
0:07:01 – Erika’s career path from teacher to tech leader highlights the power of transferable skills and trusting your evolution.
0:09:23 – Confidence is built on owning your unique journey. Even a nontraditional background has tremendous value.
0:12:01 – Diversity in leadership (gender, race, and background) isn’t just fair—it’s essential for innovation and AI inclusivity.
0:14:33 – “Your work won’t speak for itself.” Erika recommends monthly impact recaps to leadership—even if it feels bold.
0:17:29 – Use AI tools like Copilot to amplify your voice—but remember, you are the pilot.
0:18:55 – Don’t just “like” on LinkedIn—add thoughtful context, tag mentors, and share your expertise to establish thought leadership.
0:21:11 – Be bold and reach out to people, even if they’re senior or don’t know you. 80% of the time, they’ll say yes.
0:24:15 – Always have a “walking deck”—a personal presentation that shares your career highlights, aspirations, and values.

If you’re interested in being featured on the Fearless Female Leadership podcast, or you’re a leader looking to gain clarity on ‘what’s next’, how to build more cohesive and high-performing teams, and lead with greater confidence and influence, let’s have a confidential conversation.

Cheering you on always!
– Sheryl