FREE DOWNLOAD: "Persuasion Formula" Worksheet
The Persuasion Formula:
I want you to have my 3-part formula for thinking through any situation in which persuasion will be critical: mediations, negotiations, requests of your family, and more.
Download the FREE "Persuasion Formula" Worksheet- Acknowledgement: The foundation of all persuasion rests on our ability to acknowledge others, to explicitly share our understanding of and appreciation for their realities. We must acknowledge other people’s challenges and struggles, and their successes, before attempting to make a request of them.
- Ambition: Next, we must also stoke their Ambition for a better future. As we do that, we can gain greater persuasion by sharing explicitly how their actions can bring them great intrinsic reward (personal meaning, passion, and enjoyment) and extrinsic reward (social recognition or reward like status, money, power, awards, social popularity or appreciation).
- Affect: Finally, we must overlay to all this communication a high dose of Affect, or emotion. We have to share stories or utilize our tone in order to make people feel like wanting to do something on an emotional level.